Numbers and identifiers

SKU

Definition

A SKU, or stock keeping unit, is a code a business assigns to each distinct product or service it sells so it can track inventory, pricing, and sales. Each variation, such as size or color, gets its own SKU. SKUs often appear on quotes, purchase orders, packing slips, and invoices next to each line item.

Also called: Stock keeping unit, Item code, Product code

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SKU in practice

SKUs are internal. Two businesses selling the same product will usually use different SKUs, unlike a UPC or EAN barcode, which is the same for that product everywhere. Many businesses build SKUs from readable parts, such as TSH-BLU-M for a medium blue T-shirt.

Putting SKUs on invoices speeds up order matching for clients with large catalogs and helps your own team reconcile what was sold against stock levels.

Service businesses can use SKUs too, for standard packages such as a one-hour consultation or a monthly maintenance plan, which keeps pricing consistent across invoices.

Example

A candle maker uses the SKU CND-LAV-12 for a 12 oz lavender candle. A wholesale invoice lists "CND-LAV-12, Lavender candle 12 oz, 48 units at $9.50".

Frequently Asked Questions

What is the difference between a SKU and a UPC?

A SKU is an internal code you create for your own tracking. A UPC is a standardized barcode number issued through GS1 and shared by every retailer selling that product.

Do I need SKUs if I sell services?

Not necessarily, but short codes for standard services make your product catalog easier to manage and your invoices more consistent.

Related terms

This page is for general information only and is not legal, tax, or financial advice. Rules change and vary by location, so consult a qualified lawyer or accountant about your situation.

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