Quick answer
Financial advisors in the US earn a median of $50.51 an hour ($105,070 a year), according to Bureau of Labor Statistics data for May 2025. The middle half earn $34.83 to $84.99. Self-employed financial advisors usually bill more, about $116 an hour at the median wage, to cover taxes, overhead, unbilled time, and profit.
Financial advisors pay in the US
Hourly wages for 266,800 employed financial advisors, May 2025.
| Lowest 10% | 25th percentile | Median | 75th percentile | Top 10% |
|---|---|---|---|---|
| $24.13 | $34.83 | $50.51 | $84.99 | $171.65 |
Turn a wage into a billing rate
Wages above are what employers pay financial advisors. If you work for yourself, your rate also has to cover what an employer would pay for. Change any number to match your business.
Starts at the national median for financial advisors
Self-employment tax, liability insurance, benefits
Hours you can charge for after quotes, travel, and admin
Tools, vehicle, software, marketing
What the business keeps after paying you
$116 per hour
Pay x (1 + taxes) x (1 + overhead) x (1 + profit), divided by billable time. This is an estimate to start from, not a market price.
Pay by state
Median hourly pay in the 49 states with published data, highest first.
| State | Median | Middle half | Employed |
|---|---|---|---|
| New York | $80.00 | $49.08 to $135.60 | 21,550 |
| New Jersey | $76.24 | $49.48 to $129.48 | 9,300 |
| California | $62.66 | $40.32 to $93.95 | 32,200 |
| Connecticut | $62.36 | $39.42 to $79.73 | N/A |
| South Dakota | $61.89 | $48.65 to $98.23 | 620 |
| Massachusetts | $60.42 | $40.29 to $84.00 | N/A |
| Delaware | $60.12 | $35.63 to $77.73 | N/A |
| Oregon | $59.05 | $36.21 to $77.79 | 3,070 |
| Illinois | $57.75 | $35.10 to $84.46 | 9,760 |
| Wisconsin | $57.42 | $37.37 to $98.85 | 5,200 |
| Washington | $54.83 | $37.36 to $84.12 | 5,790 |
| Vermont | $52.89 | $38.25 to $85.49 | 520 |
| Pennsylvania | $50.58 | $36.51 to $83.46 | 12,200 |
| District of Columbia | $50.48 | $28.27 to $91.34 | 480 |
| Minnesota | $49.36 | $32.92 to $80.14 | 5,280 |
| Virginia | $49.35 | $35.33 to $96.15 | 6,340 |
| Kansas | $49.29 | $36.82 to $84.66 | 4,150 |
| Georgia | $48.78 | $31.38 to $93.75 | 6,830 |
| Florida | $48.54 | $31.31 to $99.18 | 21,490 |
| Missouri | $48.04 | $31.13 to $80.53 | 4,480 |
| Maryland | $48.02 | $30.33 to $84.10 | 5,260 |
| Texas | $47.67 | $31.11 to $78.53 | 18,200 |
| Montana | $46.85 | $36.65 to $63.11 | N/A |
| Arizona | $46.61 | $28.66 to $71.20 | 6,430 |
| North Carolina | $46.58 | $30.38 to $74.02 | 12,340 |
| New Hampshire | $46.53 | $31.05 to $64.19 | 1,850 |
| South Carolina | $46.31 | $29.22 to $84.71 | 2,400 |
| Idaho | $45.37 | $30.33 to $92.70 | 760 |
| New Mexico | $45.32 | $35.25 to $88.16 | 610 |
| Nebraska | $44.85 | $29.42 to $66.41 | 2,210 |
| Nevada | $44.58 | $35.09 to $86.12 | 1,730 |
| Iowa | $44.38 | $33.74 to $71.29 | 1,920 |
| Ohio | $43.75 | $30.61 to $76.00 | 7,680 |
| Colorado | $42.92 | $30.71 to $63.68 | 6,730 |
| Indiana | $42.17 | $24.14 to $78.85 | 5,400 |
| Tennessee | $40.46 | $28.31 to $80.49 | 3,970 |
| Rhode Island | $38.56 | $30.14 to $64.15 | 1,130 |
| West Virginia | $38.47 | $25.72 to $63.42 | 670 |
| Arkansas | $38.18 | $23.92 to $74.87 | 1,320 |
| Alaska | $37.83 | $29.95 to $73.29 | N/A |
| Alabama | $37.50 | $22.72 to $65.41 | 2,540 |
| Michigan | $37.47 | $23.83 to $66.65 | 6,570 |
| Wyoming | $37.26 | $27.93 to $66.40 | 310 |
| Utah | $37.21 | $29.35 to $56.42 | 2,520 |
| North Dakota | $36.96 | $30.61 to $49.46 | 540 |
| Hawaii | $36.57 | $25.19 to $60.34 | 550 |
| Oklahoma | $33.02 | $26.49 to $49.09 | 1,140 |
| Kentucky | $32.29 | $21.74 to $54.98 | 2,040 |
| Mississippi | $30.43 | $25.51 to $64.39 | 790 |
States are left out when BLS does not publish an estimate for them.
Financial advisors pay FAQ
How much do financial advisors make an hour?
The national median is $50.51 an hour. The lowest-paid 10% earn under $24.13 and the top 10% earn over $171.65. Pay depends on location, experience, and specialty.
Which state pays financial advisors the most?
New York has the highest median at $80.00 an hour, and Mississippi the lowest at $30.43, among the 49 states with published data. Higher-paying states usually have higher living costs too.
How much should a self-employed financial advisor charge per hour?
Start from the pay you want, then add taxes and insurance, overhead, and profit, and divide by the share of hours you can bill. At the median wage and our default assumptions, that comes to about $116 an hour. Use the calculator on this page to plug in your own numbers.
Where does this pay data come from?
From the Bureau of Labor Statistics Occupational Employment and Wage Statistics survey (May 2025), occupation "Personal Financial Advisors". It covers employees on payrolls, not self-employed workers or business owners.
Source
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, occupation 13-2052 "Personal Financial Advisors". Figures are wages for employees and do not include self-employed workers. The billing rate is our estimate using the assumptions in the calculator.